While the Google Partners program is free, actually qualifying for a Google Partner status and badge requires a company to put in some serious work with AdWords. In order to achieve this status, a company must demonstrate that it has the required skill and expertise to meet specific requirements. Some of these requirements include reaching a certain ad spending threshold, increasing the revenue of its clients, growing their client base, and so on.
Once a company receives its Google partner status, it gains access to a wide variety of benefits. Among these benefits is the well-known Google Partner badge.
Google Partner Badge Requirements
There are currently two badges that a company can obtain: regular and premier.
There are 4 main requirements to earning one of these badges:
Benefits of Having a Google Partner Badge
The Google Partner status and badge can also be lost. It's not enough to simply acquire the status; a company must also continue to work towards bettering itself and its clients. Once a company stops adhering to Google's standards, its badge and partner status can be removed.
However, there are certain benefits that come with the status, making it worthwhile for marketing companies to acquire and hold their status.
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