One of the key aspects of a successful business is visibility.If people can’t find your business they won’t be able to buy your products or access your services. Visibility can be increased through multiple methods. Some are free, some you pay for. However, the first and easiest step to increase your business’ visibility is through [...]
While the Google Partners program is free, actually qualifying for a Google Partner status and badge requires a company to put in some serious work with AdWords. In order to achieve this status, a company must demonstrate that it has the required skill and expertise to meet specific requirements. Some of these requirements include reaching [...]
A content delivery network, also known as a CDN, is a system that uses distributed servers in order to deliver relevant content to users. The distribution of websites and web pages is done based on the geographic location of both the end user and the accessed web page. Using a CDN quickens the delivery of [...]
Google’s algorithm is already well-known in the online industry. It is the key mechanism behind page rankings in the search results. But as much as they know it by its name, users don’t really know exactly how it works. And for a good reason. Google doesn’t want you to be able to bend the rules [...]
Any seasoned content creator is likely familiar with the industry’s “gold standard” when it comes to word count.The majority of articles published on the internet falls under short-form content and are roughly 500 words long. Depending on who you ask, short-form content can be anywhere between 0 to 1,200 words. For the sake of this [...]
The 21st century has seen a revolution in how we approach and digest information. With entire generations embracing social media and billions of people the world over becoming connected, the role of marketing in business is constantly changing. With more than 2.19 billion active users, Facebook is leading the charge towards a future of globally accessible [...]
If you're planning to launch your business on a global level, you're going to need international SEO.This special type of SEO will increase the visibility of your business based on the countries your business is targeting and on the languages your website uses for communication.Think of international SEO like geotargeting.With the help of international search [...]
Did you know that more than 90% of the searches that are made online are conducted through the use of Google's Search function. It safe to say that if you've got the net, you're familiar with Google.People search the internet for just about everything, and when they do, they do it with the intention of finding [...]
There are a lot of things to be taken into consideration when starting a business, and in today's technologically driven society, businesses that haven't properly partnered up with the resources and support systems available on the internet are leaving valuable exposure, traffic and profits on the table.Today's customers begin their search online for the businesses [...]
