One of the key aspects of a successful business is visibility.
If people can’t find your business they won’t be able to buy your products or access your services. Visibility can be increased through multiple methods. Some are free, some you pay for. However, the first and easiest step to increase your business’ visibility is through Google My Business.
It’s a free tool from Google’s developers so you already know it’s going to do exactly what it says without any extra gimmicks. There’s absolutley no reason why you shouldn’t use it right away.
Google My Business is a powerful platform that connects Google’s main services: Search, Maps, and Google+. In addition to these, you will also have access to Google Analytics, Reviews, and Insights from the same dashboard.
The combination of these services into one single platform allows you to easily set up and change your business at any time, without having to worry that part of the data will be lost in transition. Every change you make through Google My Business is automatically transmitted to all of Google’s services, and although Google My Business is oriented towards local businesses - any type of business can take advantage of its perks.
Setting Up Google My Business
- Visit https://www.google.com/business/ and click the green button labeled ‘Start Now’
- Either create a new Google account for your business or use an already-existing account
- Enter the details of your business in the correct text boxes and click continue
Your business’ Google+ page will be created automatically from the data you entered in the text boxes. Before you can take control of your page, Google will send you a code via email. Verify the ownership by entering the code.
Congratulations! You have set up your first Google My Business account.
Helpful as always, Google offers you the possibility of getting a quick tour. It’s recommended to take them up on they offer so that you are confident with every feature.
Now that the account is set up, it’s time to add the details.
There will be a profile completion bar on the dashboard. Simply follow the steps to complete your profile. It will guide you through the process of adding a profile photo, your business hours, the correct contact information, and so on.
When you’re done, click on ‘Done Editing’.
You can then access the dashboard at any time to view and analyze your reviews and insights.
Now that you have a Google My Business page your business will be much easier to discover by potential clients, not to mention you've taken another step in supporting your credibility in the eyes of Google search.