The 21st century has seen a revolution in how we approach and digest information. With entire generations embracing social media and billions of people the world over becoming connected, the role of marketing in business is constantly changing.
With more than 2.19 billion active users, Facebook is leading the charge towards a future of globally accessible information. With a dozen more highly popular social media platforms out there, finding the right target audience has never been as easy - nor as overwhelming and potentially confusing - as it is now.
At the forefront of reaching individuals through media are the various marketing groups working both within companies and as private enterprises.
Chief among them are shifting their marketing strategy top embrace the changing landscape, utilising resources and expenses in such a way as to get the greatest bang for their buck. With a lot of old school practices being thrown out the window and new lessons being learned every quarter, the integration of quality content marketing has never been more important.
One of the greatest challenges facing modern marketing groups is the overlooked act of keeping track of these various marketing campaigns spanning dozens of different media outlets. Challenged by the various social media platforms, requiring an uptick of unique content to a marketing strategy already overly diversified. Ultimately you gotta get good at juggling 20 different balls at once.
What stops any one of these from dropping are content marketing calendars.
Simply put, if you and your company have not already invested in content marketing calendars, then you risk falling behind the times. With that in mind, let’s take a moment to review what content marketing calendars are, why your business requires them, how you can set one up, and the best strategies you should follow as demonstrated by highly successful companies.
What Is A Content Marketing Calendar
Those unfamiliar with a content marketing calendar may think it some kind of magical solution to the complexity of 21st century marketing. In truth, it is a relatively direct strategy that requires everyone be on the same page for a few key things.
Simply put, a content marketing calendar is a sharable calendar available to pretty much everyone on the marketing team.
It acts as a nexus for everyone to plan and coordinate when marketing activities will be taking place. If nothing else, a content marketing calendar aids those who struggle with consistency.
A content marketing calendar typically uses software to function properly and comes with a lot of support and flexibility depending on the marketing company. While some companies will go as far as to hire out the infrastructure necessary to run a content marketing calendar, other companies will go through the process of setting it up themselves. In doing so they keep the costs in house.
Whichever direction you go will depend on a number of factors including: the size of your marketing department, the size of your company, the complexity of your marketing operation, and the overall needs of the company. As a general rule, the larger the marketing group, the more a content marketing calendar is required.
Why Does My Business Require A Content Marketing Calendar?
How Do I Set Up A Content Marketing Calendar?
With all of these benefits, content marketing calendars seem like a really good idea. So, how do you bridge the gap from there to here? How do you go from where you currently are to a system where you are effectively utilizing content marketing calendars to the benefit of your company? Below we provide a brief step-by-step instructional guide that gets to the heart of successfully starting this system. Please note that this guide begins at the very beginning, and you may be able to skip several steps if you already have a working system in place that just needs to be transferred to the new format.
The Best Strategies You Should Consider Following