Everyone knows that Google uses its own proprietary algorithm to rank pages in the search results. Codenamed "Penguin", the algorithm is a complex process that takes several things into account when ranking your website, which can either increase your ranking or decrease it.If you're a seasoned SEO, you might already be accustomed to potential damage [...]
Your online reputation is a big part of your digital business card.Building a good reputation may take months, or even years. More often than not, it's a long and tiresome process. You can actively try to increase your reputation through surveys, emails, discounts, and so on, or you can be passive and wait for your [...]
A large part of today's market is digital. Thus, having a powerful online presence is a must for every and any business owner.Whether you own a small company that's just starting out, or you're the CEO of an international conglomerate, you need a good online presence. This is especially important for locally based businesses.Why you [...]
One of the key aspects of any successful business is visibility.If people can’t find your business they won’t be able to buy your products or access your services. While visibility can be increased via many methods - some free, some not - the first and easiest step to increasing your business’ visibility is through Google [...]
Once you have your website set up, you are likely to be looking to achieve high rankings on Google so that people have more chance of seeing your website, and clicking through to it. One way to accomplish this is through search Engine optimisation. But, realistically, there are so many SEO practices and methods, that learning and trialling them all is going to cost you time and energy that will not be rewarded with return on investment. Once you have the basics in place – ideally through employing the skills of an SEO expert, you will need to continually monitor your website’s progress.
Once you've had a gorgeous, responsive website built and fully optimised for search engine success by an SEO professional, it's advised that you learn how to understand its performance metrics. While many SEO agencies offer monthly retainer packages that keep vigilant watch of and respond to changes in traffic sources, keyword performance, link profiles and the [...]