Google’s algorithm is already well-known in the online industry. It is the key mechanism behind page rankings in the search results. But as much as they know it by its name, users don’t really know exactly how it works. And for a good reason. Google doesn’t want you to be able to bend the rules by specifically targeting certain algorithm factors while writing content for your website.
That being said, the algorithm is not 100% unknown.
Over the years, SEO consultants and other internet enthusiasts have managed to define several of its key settings. Keywords, content length, quality of content, and number of links are just a few of the key aspects that are evaluated when your page is being ranked.
However, there is one setting that’s almost always overlooked by SEO consultants and Internet users: the use of bullet points. If you were to glance over Backlinko’s Google Ranking Factors, you would see that bullet points are mentioned. Although it’s currently only a speculation, bullet points make texts easier to read, thus making content easier to read and digest.
The fair assumption here is that Google ranks pages not only based on content, but also based on how that content is transmitted to the users. A more user-friendly approach is more likely to be ranked higher than others.
Almost always overlooked by SEO consultants and internet users: the power of properly positioned bullet points
What Are Bullet Points?
When thinking of bullet points, think of headings.
Both help you break up your content into smaller chunks of text. However, unlike headings, which require the user to actually read the following chunk of text in order to get a better understanding of the information, bullet points offer short and concise content. This makes it easier for the user to read and assimilate the content that you provide.
How To Properly Structure Your Content With Bullet Points
Now that we've covered their benefits, keep in mind that like everything else you use to improve your SERPs, you shouldn’t use any method in excess.
A whole page that exclusively contains bullet points is going to drive your followers away. You should only use bullet points when you’re trying to communicate something short. This includes, but is not limited to offered services, various benefits, product features, tips, or steps that need to be taken in order to reach a solution. Moreover, if your website already offers content on other pages, linking the bullet points to a more in-depth article is a great solution.
Your main objective with bullet points is to improve your user’s experience. You can do so by using short and concise bullet points that contain catchy phrases, relevant keywords, and are written in a symmetric way. However, take note that bullet points will not improve your content if it’s already bad to start with... sorry!